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Ad Tricks to Attract People: For Business Entities ④
If you would like to post an ad for your business, this post will help you a lot.
While there are some regulars in Metropolis Classifieds, there are many one-time trial ads. But sadly, many of them have gone. Why? To be honest, there are some tricks. Let me give you an example!
- Let’s imagine that Metropolis Classifieds is a big open-air market where individuals exchange information (Man Looking for Woman, Sayonara Sale, Language Exchange and so on). You would like to give these people your business info (massage, visa counseling, moving and so on). You have to admit that your service is not for their first requirement, but for their second – when they realize that they need something after seeing an ad for a service. In the case of an open-air market, you just put your poster on a utility pole located in the market and go home.
If you would like to get stable contacts from your ad, consider the following:
4) I recommend that you place your continuously, as the longer your ad is visible, the more people become aware of your services/goods, making them more likely to remember your ad when they find themselves in need of your services. Avoid skipping issues, as your competitors might end up getting business that otherwise would have been yours. (What a waste!) Ideally, make a one-year contract (30% discount). At least, aim for six months (15% discount). If you’re not quite ready to try a longer contract, how about giving a three-month long run (10% discount) a go? How soon your ad brings in business depends on how popular your service is. Please remember the AIDMA method:
(Attention→Interest→Desire→Memory→Action). Advertising requires patience.
Please note that Metropolis Classifieds is primarily a place of exchanging individual information, so it’s a very attractive place for business entities to place their ads in order to make their services visible – and available to – those using the Classifieds.
- Your poster is already posted in the market and getting lots of traffic. The only thing you have to do is have patience.
Don’t miss out – get solid results from your ad in Metropolis Classifieds.
Cheers!
This is part 4 of a 4 part series.
Tags: ad advice, attract people, business entities, companies, get business, paid ads
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Author: Michiko Anezaki
Revision: 1.1
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